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| Here’s the real problem for Microsoft though. If Apple does in fact pass Microsoft in market cap, I can see CEO Steve Ballmer losing it, and that could steal his focus away from what should still be considered his real enemy: Google. It is Google, after all, that is directly attacking the core Microsoft brands, Office and Windows, where the company makes practically all of its money. Google Apps and Chrome OS are meant to do two things: Kill Office and kill Windows. Sure, Apple’s OS X competes with Windows, but Apple is clearly never going to license out its OS (after a disastrous attempt to do so in the 1990s when Steve Jobs was away), so its market share can only ever be as big as people buying expensive Apple machines. Apple simply cares more about profits and controlling the high end of the market, then going directly after Windows. |
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