Market share? Irrelevant!

Apple posted best non-holiday profits amidst all the global economical doom and gloom, while many reported that its market share dropped!

Proves that all you need to be profitable is outstanding management and outstanding products. Market share is completely irrelevant if you are selling at a loss or very thin margins.

CUPERTINO, California—July 21, 2009—Apple® today announced financial results for its fiscal 2009 third quarter ended June 27, 2009. The Company posted revenue of $8.34 billion and a net quarterly profit of $1.23 billion, or $1.35 per diluted share. These results compare to revenue of $7.46 billion and net quarterly profit of $1.07 billion, or $1.19 per diluted share, in the year-ago quarter. Gross margin was 36.3 percent, up from 34.8 percent in the year-ago quarter. International sales accounted for 44 percent of the quarter’s revenue.

http://www.apple.com/pr/library/2009/07/21results.html