Zune: What can Microsoft do to fix it

Since Microsoft launched the Zune it was destined to failure, and it is shrugging along that path nicely. A blog writer wrote in detail about the Zune's failure, and offered a smart suggestion for rescuing the Zune brand, a similar idea I had for quite sometime.

So what Microsoft should do with the Zune?

1. Stop chasing after the iPod
2. No ZunePhone, don't go after the iPhone
   
3. Go after the PSP

Microsoft has the XBox brand, while not a ground breaking success, it is gaining momentum and foothold in the market, as more and more games are developed for it, and more Playstation exclusives go multiplatform.
Microsoft can and should utilize its gaming resources, strike deals with developers and start expanding the Zune platform as a PSP rival, forget about the DS and Nintendo, no one can compete with them, or at least Microsoft certainely can't; focus on the PSP, try to bring in as much games as possible, there are a lot of XBox and X360 games that can be ported to the portable device in addition to new IPs.